Job Roles (U24: P4, M2, D2)

Job Roles (U24: P4, M2, D2)

Learning Outcome (U24): Understand the behaviours, skills and attributes necessary within the adverting industry 

P4 (U24): Explain the behaviours and attributes required for a specific job role

The behaviours and attributes required for a Product Manager

Communication skills - a Product Manager is required to have great communication skills as you need to meet people regularly and discuss the progress, as well as attending event and conferences in order to keep the product growing and adapting in perfect form.

Focus and Analytical skills - Focus is key for a Product Manager when they are collecting and analysing data, gathering and evaluating ideas and researching competitors. Focus allows the work to be done to the best ability and sufficiently so that the product can be made.

Leadership skills - Product Managers is a high up job role which needs go come with leadership skills. Good leadership skills allows effective control of everyone and allows inspiring colleges easy and successful. 

Time Management skills - Time management skills is so important for the Product Manager as they are the life cycle of the product so if deadlines aren't met then it the whole product may be effected. They also need to they include their communication and leadership skills to ensure that the rest of the staff meet their deadlines and manage their time efficiently. 

Behaviours and attributes of a Digital Marketer: 

Ability to Self-Start: Digital marketing is a field that offers freedom, so this is a very important attribute to keep yourself motivated and on track with what you are doing. Having the ability to self start allows a digital marketer to be responsible for managing their own time and projects. 

Flexibility and Adaptability:This is important for a digital marketer to have as they will needs ability to be willing to change and adapt because you will always have to be prepared to adapt new practices, update your skill set, keep up with industry demands and stay updated with the latest technologies. 

Passion for Learning : Lifelong learning is a  must-have quality for anybody interested in digital marketing, because the field is always evolving and the technology involved. This includes the passion for ; attending conferences, building a strong network with other digital marketing professionals, keeping updated with industry news, taking courses on important topics and learning new skills e.g web design and creation, copywriting, and statistics- allowing them to develop skills in order to carry out there duties.

Communication Skills:  Digital marketing is mainly based on communication of messages, building of relationships and trust which all need to be done using communication. This is key to have being a digital marketer as you will be able to take a message and display init to an audience in a clear and helpful well but also being interesting. Using communication to communicate ideas that make sense to other while entertaining and informing them.

Leadership and Management: It is essential that a digital marketer is able to lead and manage a team to make sure things get done properly and all aims and goals are completed on time which include giving out tasks, dividing up projects and making sure the team stays focused on the project all while keeping the client informed throughout the progress. 

Strategic and Analytical Thinking : Digital marketing is about taking a goal and thinking about how to help the client achieve that goal which requires the ability to analyse situations and opportunities to produce the best project. Being strategic and analytical will help a digital marketer see a clients current efforts and analyse its strengths and weaknesses in order to produce what the client is looking for.

The behaviours and attributes required for a director.

Leadership skills:

Leadership skills are very important to have as a director as it is your vision that the movie will be about which means you need to be able to lead everyone to do the right tasks to make sure it comes out perfect. Leadership skills will allow you to be able to control the project and makes sure everything goes to plan which is why they are Important. The director must also be able to operate everything well as otherwise it could be very confusing and slow down the project which is why good  leadership skills are needed.

Time management skills:

A director needs to be able to manage his and the employees time well as otherwise deadlines won't be reached. It is important to get things done on time as a schedule adds structure to the directors vision and allows for different tasks to be completed quickly. Time management allows the director to take control of the project as you can plan to accomplish more tasks each day and more employees will start to listen to you if they see you have something planned out.

Communication skills:

Communication skills are important for directors as they can make sure that staff who are completing different tasks have done it right, Communication skills are also good as it gives the director the ability to hand out tasks easily to different people which makes the work rate go quicker as many people will know what they need to do. It is also important to communicate if anything major changes in the script or film then it is important everyone knows so no mistakes are made which is why it is important to have good communication skills as a director.

Flexibility:

It is important to be flexible when being director working on a movie as you will not have full control over the movie unless your funding it which is unlikely, therefore it is important to be flexible over certain things that may need to be changed such as scenes which are too violent, too offensive or even too mundane. A director needs to be able to be critical of his own work and stretch around the investors wishes to come to a compromise for the movie/project.

Creativity:

The director has to be creative because they need to make the project exciting to draw customers in which is why the movie can't be boring. Director have a very important job of bringing ideas or stories onto the big screen and they have to make it stand out from any others projects that are also releasing which is why this skill is very important for a director to have.

The behaviours and attributes of a Social media manager:

Leadership- a social media manager will need leadership because they will be the core of the task. they will need to designate what tasks everyone is doing and make important decisions. As well as this, if they have good leadership skills, they will be able to keep their team motivated and efficient when working so they can complete all of their tasks to the best quality possible.

planning and strategic skills- A social media manager will need to know how to meet the aims and objectives of his task. He can do this by creating certain plans and strategies that will benefit the brand and campaign the most. By doing this, they will have a contingency for anything that goes wrong therefore creating a back up plan for every wrong decision made.

Open minded and confident- A social Media manager needs to be open minded to new ideas and confident when taking risks. This is because there will always be new ideas being created and he will need to have a lot of confidence in what he's doing. As well as this, if he is confident, he can portray his trust in his plans to his clients when pitching, Therefore giving the clients belief in him.

Creative mindset- A social media manager needs to have a creative mindset in order to come up with the best possible plans, strategies and ideas in his social media posts. If he is creative, he will be able to come up with new and unique ways to make his clients satisfied with his work.

Have knowledge on the trends of the market- A social media manager needs to have lots of knowledge on the trends of Social media and online markets. He will be able to use his knowledge to gain his clients more followers and revenue from certain online streams of income, Therefore becoming a more successful social media manager.

M2 (U24): Explain how personal behaviours and attributes affect career development opportunities within the media industry

How personal behaviours and attributes affect career development opportunities within the media industry

Product Manager

A Product Manager is a major job role which ensures that the product is being made efficiently, and being responsible for the life cycle of the product. Therefore, certain professional and personal behaviours and attributes are required for this job role. 

Product Managers have a lot of competition as well as responsibilities due to the role of a 'manager'. This is why the job descriptions aim for experience and past success to fulfil this important job role, in addition to behaviours and attributes such as communication, leadership and analytical skills. It is a requirement for Product Managers to have past experience to prove they can carry out the skills successfully. Communication is key as they need to go to meeting, conferences and discuss work with their colleges to ensure that their product is running smoothly, and thats where leadership skills are also so valuable. Without leadership skills the production may not flow as they are seen as the 'life-cycle' of the production, so if deadlines aren't met then it the whole product may be effected. Moreover, focus is key as it allows the work to be done to the best ability when analysing raw, quantitative data.

(Source: The Guardian)

As stated in this job description, "You'll need to overcome obstacles and manage dependencies as well as think strategically to priorities work that balances user needs, business requirements and technical constraints".  This shows that Product Managers have a huge responsibility and needs time management and focus skills to ensure that they don't fall behind when facing obstacles. It's also stated that there is continuous learning available as well as flexible working to help you maintain a healthy work life such as Employee Assistance Programme. This shows that there is additional help offered to Product Managers incase you feel overwhelmed and need some assistant to ensure your behaviours and attributes are to the best of their abilities.

(Source: The Guardian)

(Source: The Guardian)

This list included in one of the job descriptions shows the skills and experience that they expect from you in order to fulfil the role of a Product Manager. It's evident that they need to be strong in many areas including knowledge of Office 365 Microsoft and Google Analytics. If this is something that one lacks then further training is necessary so that you successfully fit this job role as this is a very competitive and fast growing and they need to ensure that whoever applies for this job is willing to learn new softwares and be passionate about the work. These skills and personal attitudes impact the candidate being successful as they all accumulate to a positive, prosperous and hardworking individual that would be suitable for the role of a Product Manager.

Media Planner

A Media Planner will identify which media platforms will be best to advertise their clients brand/product. They will aim to maximise the impact of advertising campaigns through a range of media platforms. ITs keys to use creative thinking and research to develop appropriate strategies to ensure the campaigns reach the requirements as effectively as possible. 

(Source: Google.com)

The role of a Media Planner is high-pressure and very fast-moving. A degree of socialising is key for this role as the job involves a high level of contact with clients, and larger agencies may also represent national and international clients. For this reason transfer is possible and you should expect travel within a working day. As well as socialising with clients, this job role states that you will need to report regularly with the Head of Digital, and also work closely with the brand teams and other digital specialists in the business. 

(Source: Google.com)

As stated in this list of skills required, it is key to have previous experience and skills within this department so that you can successfully complete this job role. Solid understanding of technology and social media is vital in fulfilling the job role of a Media Planner, as well as the ability to work in a multicultural environment and with a positive attitude (such as a can-do attitude about getting things done, and self-motivation). If one lacks in any of these areas its important that they do the training to improve so that they can successfully fit this job role and the media industry is highly competitive. These skills and personal attitudes impact the candidate being successful as they all accumulate to an eager, rewarding and hardworking individual that would be suitable for the role of a Media Planner.

Things you would be doing as a Media Planner is working with the client and the account team to understand the client's business objectives and advertising strategy. This means you will have to be self-motivate and put in the time and effort for this so that you can your clients and do a good job. Communication skills are key for liaising with all the necessary parties to ensure the work being done is sufficient and fully meeting all the requirements. Further research can help improve your skills, as well as ensuring all the necessary research and analysis of data was carried out for accuracy.

D2 (U24): Explain the importance of etiquette when working on a media production

The importance of etiquette when working on a media production

Etiquette is the customary code of polite behaviour in society or among members of a particular profession. This is so important when working on a media production as it enables you to treat others in the same way you wish to be treated as well as etiquette creating a nice and enjoyable atmosphere to work in. 

As Product Managers are responsible for the life cycle of the product, a positive etiquette is key as it reflects on the industry as a whole. For example, the duty of a Product Manager is to ensure everyone is working efficiently so that the whole production is up to date and running smoothly. With this responsibility comes a level of respect, all colleges will look up to the Product Manager and mirror the skills and etiquette that they acquire. Being kind and positive will ultimately reflect on the production as whole due to the hard work will be meaningful and positive. Where as, if the Product Manager lacked a proper etiquette then that atmosphere may bounce onto the workers and reflect in the word that they create, especially due to the high positioned job, of a Product Manager ,which is respected by other colleges.

Politeness is also a key for Product Managers as it enables respect and a positive persona when interacting with colleges and meeting new people. For example, Product Managers often need to attend conferences and meetings, and if others are presented with an impolite attitude then they may not share ideas and think highly of the company. Additionally politeness is important between colleges as everyone's role is significant and if one person is impolite then that negativing may reflect on all the work produced, especially as your the Product Manager and colleges may look up to you for help.

One key element of etiquette for a Product Manager is being humble. Being humble is so important in life, and especially in such a high positioned job role. All your colleagues around you may show you more respect and acceptance if you are humble and modest. In a managerial position this is key as you are in a position of hierarchy where others around you will look up to you and rely on you to show the correct path to follow, this is why being humble is a key attitude for a Product Manager as they are the life cycle of the product and the back bone of whats going on.

Although a Product Manager is higher on the hierarchy than other jobs in this industry, it is important that there is the same level of respect for everyone. Etiquette is so key for gaining politeness and respect, and in order for everyone is work well together, there must be an equal respect for everyone, regardless of their job's position on the hierarchy. For example, those whose jobs are considered "lower", such as an intern, should still be given the same respect as someone who is "higher", such as an Art director. This all comes down to the work. If everyone is treated equally with politeness, positivity and respect then the overall out come of the work is going to be exceptional. In this industry every single role plays a significant part, without one then the rest of the production can crash down, therefore it is so important that everyone has adequate skills and a positive etiquette.