Success Stories (U24: D1)

Success Stories (U24: D1)

Learning Outcome 1 (U24): Understand the products that are produced within and across media industries.

D1 (U24): Discuss how successful media concepts have been positively exploited across multiple media industries

(Source: Google Images)

Disney+ is a new concept/brand that was launched on 19th November 2019, and for the UK, 24th March 2020. Although Disney has existed since 1923, Disney+ is a new concept that has become so popular in only a few months, with currently 54.5 million users as of May 2020. It is accessible globally in many different countries by simply subscribing for £5.99 a month. This is a reasonable value considering all the content this service provides, as well as allowing up to 7 user profiles and up to 4 devices to stream it on.

(Source: Google Images)

Regarding the content available on Disney+, there is so much provided for different audiences. Ranging from classic Disney productions, to Star Wars, to Pixar, to Marvel and to National Geographic. This is so vast and ideal for a family who are purchasing the subscription to Disney+. 

(Source: Google Images)

The classic Disney productions include programmes from Disney Channel, Disney Junior and current, and throwback, movies produced by Disney. Even within this one category there are so many different audiences targeted. For example, children, teenagers and adults are targeted as children will watch things for enjoyment, where as adults and teenagers may watch these productions because of the nostalgia that it holds from their own childhood. Many many teenagers grew up with these Disney Channel programmes like Hannah Montana and therefore will be so excited to reminisce all their childhood memories. As for adults who may view the '90's throwback' section and be so taken back by all the nostalgia. This can be the same for people who love Star Wars, Pixar or Marvel. Disney+ allows so many different audiences be targeted and pleased due to the wide range of different productions they provide. 

There is also the availability of a children only account, which can be created through a parent of guardian. This option allows parents to ensure that their child is watching appropriate content, as well as making it much easier for them to understand the categories and find their preferred preference. For example, this means that Disney+ has successfully targeted the youngest audience, as well as the rest, by splitting up the categories into Mickey Mouse, Princesses's, Super Heroes and more. 

(Source: Disney+)

(Source: Disney+)

(Source: Google Images)

Additionally, adults and grandparents who may not be interested by Disney or Pixar, are also offered an additional company, National Geographic, which provides nonfictional documentaries and programmes regarding nature, the earth and more. This more mature section is perfect for elder people who don't want to be left out of the Disney+ experience. 

Disney+ is specific to each person. This means that the service can recommend series or movies for you based on what you've been watching and viewing. This gives them an idea of your age, gender and interests and creates a list for you which can allow you to discover new series/films.




Disney+ was a huge excitement for people all over the world. The amount of subscribers grew rapidly with 50 millions subscribers after only being launched five months ago. Disney+ was first released in November 2019, in the United States, Canada, and the Netherlands. A week later it was expanded to Australia, New Zealand, and Puerto Rico. At this point there was already millions of subscribers, however this grew even larger once Disney+ was launched in Europe in March 2020. Not only did the subscribers increase due to it expanding to many more countries, but it was launched during a global pandemic whereby many countries were on lockdown and therefore eager to watch Disney+ everyday and use it as a form of escapism out of reality, and into fantasy and memory lane. This is successfully shown by the mass number of people who now subscribe to this service. 

(Source: TechCrunch)

(Source: Google Images)

The Disney+ service is available on multiple platforms.
This includes:
- Smart TVs
- Amazon fire stick
- Playstations
- Online on computers/laptops
- Downloadable on iOS and Androids phone/tablet devices

This is successful as people can access it in a way thats best for them. Different target audiences may wish to access it in different ways. For example, young teenage boys who love video games can easily access Disney+ through their playstation. Additionally, young toddlers/child often sit watching TV or on their tablet, where as adults that are on the move when travelling to work can access the service from their smartphone. All these methods are perfect for fitting each age group, even the elders who can access the service on TV. Furthermore, when a family are all watching Disney+ at the same time (but separately), they are perfectly able to as Disney+ allows up to 7 user profiles and 4 different devices. For example, mum and dad can be watching throwback movies on TV, while their toddler is watching Disney Junior on their tablet, and the other two children are watching movies/series on their playstation or laptop. This shows how Disney+ have been successful in the platform they are available on and how these methods are successful for families, and individual people in their day to day life.



Advertising Disney+
The advertising for Disney+ had many different campaign choices, including:
- TV trailer
- Billboards
- Train station posters
- Buses
- Social media

(Source: Instagram)

These campaign choices of media target different target audience effectively. Due to Disney+ having a wide range of audience members (ranging from children to teens to adults to elders), their advertisement should be vast, which it is. The TV trailer is a classic way to advert a product as it can be seen by almost anyone. When the trailer is playing, the pre-watershed audience would be intrigued and excited as it give snippets of the content the service provides. This is also a way for elders to see the advert as that's more likely then a social media advert. Moving onto the social media adverts, Disney+ has a Twitter and Instagram account whereby they post mini content and warn you of when something new is coming. This is so successful as todays society are so involved in social media, therefore many people will share the account and create more awareness for this new service, especially when famous influencers start to tweet about it!

(Source: Fox99)

(Source: Google Images)

Additionally, the billboards, train station posters and buses all collectively target a wide audience. For example, the train station posters are more likely to be seen by adults while they are travelling to work, and the buses and billboards are also likely to be seen by families when they are on a day out or travelling. They are all big and of the same colour scheme so that the brand is easily identified. As well as the use of characters from each of the content which Disney+ provides (Disney, Pixar, Marvel, Star Wars and National Geo). 

(Source: Google Images)

(Source: Google Images)

Overall, we can see how successful Disney+ has been in only a few months of existing. They offer such a wide range of content for such a wide range of audience. They have advertised and marketed their product in a way that many people can view it, such as billboards, posters and on social media. This means a wide range of people will become aware of it and urge to subscribe due to the nostalgia, entertainment and escapism that this single platform holds. Disney is a massive brand which has been popular since 1923, and the introduction of Disney+ has most definitely been successful due to everything it has to offer.