Creating the Adverts (U20: P4, M2)

January 21, 2021

Creating the Adverts (U20: P4, M2)

Learning Outcome 3 (U20): Be able to produce the planned media components.

P4 (U20): Create production materials to be used in the original media product.

From the brief given to us by Phizzwizzard, we have been asked to create 3 different types of advertisement: billboard,
magazine and storyboard. These 3 advertising campaigns all offer opportunity to target different consumers however allowing us to keep promoting the same message for our product. The theme throughout our advert is sports and the energy the drink gives in order to complete sports and physical acitivities. All out advertising campaigns will have our slogan "One sip can be the extra hit" which will be out USP throughout to identify our campaign amongst the other competitors.

Billboard:

Magazine Advert:

Video Advert:

M3 (U20): Create production material that follows the codes and conventions of the chosen genre of the media product.

When planning our product, we had to ensure that we full read and met the requirements on the client brief provided. This is so we can guarantee that we have fulfilled our clients wishes and expectations.

While aiming to highlight the strawberry laces flavour of the product, we also wanted to uphold a unisex feel through the colour scheme of our adverts. For both the billboard and the magazine, we have a pink background (to emphasise the strawberry laces favour) while also adding green, black and white. This allows our advert to be more appealing to the unisex target audience. The main image of a female also allows stereotypes of sports (for example, men being more athletic) to be counter-typed, showing the target audience that anyone can use our drink and be sporty. The sport genre of our media product is shown through the hints of green, as well as the sport iconography (such as the balls and silhouettes found on the can and in the background).

The use of the social media links and QR code expand our brand to technology which is key in gaining more exposure and brand awareness as people can share it as well as gain more information about it online.

Survey feedback:

https://docs.google.com/forms/d/e/1FAIpQLSftlSpM2wO3bFshi0zY_IAbaSB38FsF9H66Jw_zH04oZArk2Q/viewform

This survey allowed us as to gain feedback from the public on our advertisement.